Owning one's own brand and business allows for greater career development possibilities and is a path to self-realization for many. (According to the Small and Medium Enterprise Administration, Ministry of Economic Affairs)"2020 Global Entrepreneurship Monitor Survey Project"Data shows that 15.51% of Taiwanese people plan to start their own business within the next three years, indicating that the entrepreneurial spirit is quite prevalent in Taiwan. Want to ride this wave but unsure how to begin creating your own brand? Today, let's explore the process of starting your own brand together, and through common questions and resource sharing on brand creation, help you take your first step confidently into the market!
How to create your own brand? A breakdown of 4 key processes to help you find your place in the market.
When starting out with brand building, you can refer to the following four processes for planning:
Self-created brand process 1: Analyze the market and identify the target audience
The first step is recommended to conduct research and analysis on the "market" and "target audience" to understand the current market situation. This will help business owners develop subsequent strategies and business directions, and can be considered a fundamental skill. There are many ways to analyze the market. In addition to questionnaires and interviews, you can also refer to the following key points to determine the direction of information collection:
- Current trends and popular trends in the overall industry
- Types of competitors in the market
- The products and service models offered by competitors, and the types of consumers they primarily target.
- Popular products on the market and the benefits they bring to consumers
Regarding the target audience, it is suggested that you can "Biographical SketchesThe initial framework is structured using the analogy of a person with distinct characteristics to a group of people with similar traits. Taking fragrance products, specifically targeting housewives over 40, as an example, their typical purchasing habits often involve comparing various options to select products with high cost-performance ratios or unique features. Therefore, to effectively target this demographic, product design can focus on ingredients and formulations, using these as a market entry point.
(For a more complete guide to identifying your target customer group, please refer to:)Why is target customer segmentation so important? 4 steps to accurately understand your target audience.）
Self-created brand process 2: Establish the brand's market position, as well as the product and service model.
After completing market and target audience research, sufficient information will be available to help determine the brand's market positioning, such as: price range, target audience (young or mature), whether the product or service has features different from competitors, and whether the brand can provide solutions to unresolved consumer pain points in the market. This step-by-step exploration of positioning is not only an essential process in brand planning, but it also helps operators examine the brand's weaknesses and strengths. Furthermore, once a general positioning direction is established, it also facilitates the subsequent planning of brand tone, story, and image.
Self-created brand process 3: Brand image planning and establishment
Next, brand image planning can begin. Through systematic brand identity design, the brand can leave a lasting impression on consumers, conveying the image the business aims to project. Generally, the initial planning stage often uses a core value, story, or the feeling the product wants to convey as the main axis, from which a series of brand identities are developed. Establishing brand identity can be approached from the following three aspects:
- Visual: Logo, product packaging, store design, brand website, related identification systems, etc.
- Auditory: Powerful slogans, brand-specific advertising sound effects/music, etc.
- Smell: Commercial fragrance space design, signature product scents, etc.
With the "quite popular in recent years"Smell marketingFor example, by using the strong connection between scent and people's memories, the brand image in the minds of consumers can be solidified and a connection can be established with the target audience. Its application is quite extensive. Whether it is the corporate olfactory recognition system of physical stores or the unique fragrance formula in products, these are all good ways to build a brand image invisibly. Especially for newly established self-made brands, they can break through the encirclement in the market through fragrance.
(For a deeper understanding of the benefits of brand image for business operations, please refer to:)What is brand image? 4 steps to plan brand identity and effectively enhance brand value.）
Self-created brand process 4: Integrate brand image into products, services, and business strategies
Once you've formulated your brand image strategy, don't forget to integrate it into your products and services. This integration means more than just putting...Corporate Identity SystemThis approach isn't limited to product packaging; it involves planning every detail with the brand's image and spirit in mind. For example, a skincare brand emphasizing "lightweight and refreshing" can adopt a minimalist, high-quality approach to packaging; while a cosmetics brand with "the consumer's best friend" as its core philosophy can plan relaxing fragrance designs for its stores. Therefore, when looking for a manufacturer, finding one that includes assistance with image design or provides fragrance space planning can save business owners a lot of time.
Common questions about brand establishment: How much funding do I need? Where can I find resources? Answered in one go.
Q1: How much start-up capital do I need to create my own brand?
There's generally no minimum capital requirement for establishing your own brand, as funding depends on the brand's strategy and the nature of the industry, such as physical stores versus e-commerce. It's recommended to list all possible expenses (e.g., personnel costs, product development costs, manufacturing/OEM fees, warehouse space rental costs, corporate identity system design fees, etc.). Listing these expenses will help operators better assess their cost needs and make accurate financial estimates.
(Unsure about the business registration process? Please refer to:)How to start a beauty business? Master the business registration process and frequently asked questions to build your beauty empire.）
Q2: What resources are available to help start your own brand?
Furthermore, if you encounter bottlenecks in the initial stages of creating your own brand, you can seek assistance from various resources. For example, the Small and Medium Enterprise Administration (SMEA) under the Ministry of Economic Affairs in Taiwan currently provides assistance with trademark applications, funding, business registration, and other related matters.A compilation of Q&A and the latest regulations and policies related to creating your own brand.At the same time, many business owners often wonder: "Is it worthwhile to go for training and further education just to start a business?" Business is a long-term endeavor. If business owners can possess relevant knowledge and even grasp the pulse of the industry, their overall brand operation planning will be more perfect. Moreover, there are many professional lecturer training courses available on the market now, making it easier to acquire and learn knowledge and information.
Starting your own skincare or fragrance business? Choose "Ma Xiang Jia" to create an unforgettable olfactory image for you.
Creating your own brand is a challenging yet exciting personal career challenge. After reading today's article, are you also eager to try brand creation and want to find relevant training courses to improve your ability to shape a brand image?AdomaThe group's "Ma Xiang Jia International Fragrance Fashion Aesthetics Business School" is not only a business school that integrates the aesthetics of the five senses to heal the mind and body, but also has 30 years of production and marketing experience from the Adoma Group. It can help business owners break through the bottlenecks they may encounter when starting their own brands with practical knowledge and skills.
In the "Practical Perfumer Training - Level 1 Reserve Instructor Class," participants will learn the following in a total of 24 hours of class time:
- International Market Trends in Fragrances and Perfumes
- Brand strategic positioning design in the fragrance and perfume market
- How to use fragrance to position your brand
- Fragrance formulation and perfumery techniques
- Design of a personal fragrance brand
- Case studies of various skincare and cosmetic products
- Practical Application of Fragrance Design in Commercial Spaces
- Brand creation and management (including: positioning, target audience definition, sales strategy development, brand story, etc.)
(The above course content is a partial excerpt. For more detailed course information, please feel free to contact us.)Adom Biotech）
Beyond a wealth of knowledge and skills, the course provides participants with one-on-one guidance on fragrance brand planning and market strategy, a Fabulous Perfumers Training Course Level 1 certificate, and a variety of perfumery ingredient textbooks. This is not only a valuable opportunity for aspiring skincare and beauty brand owners to enhance their capabilities, but also offers brand owners from different sectors a fresh perspective on brand image management.
Register now!Marshall International Fragrance Fashion Aesthetics Chamber of Commerce – AIFA Practical Perfumer TrainingThis will help you establish a firm foothold in the market during the early stages of brand creation.
- Registration link:https://reurl.cc/MRq1vv
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